An Icon of Mar del Plata, A New Experience

Lucciano’s inaugurates its new store at Torreón del Monje, reinterpreting one of Mar del Plata’s most iconic spaces and opening a new chapter for this historic landmark.

The concept blends art, architecture and design into an experience created to dialogue with the identity of the place. Contemporary interventions coexist with the original structure of the Torreón, redefining its present while honoring its legacy and transforming it into a cultural meeting point that goes beyond the product.

More than an opening, it is an experience that connects heritage and creativity. Every detail was conceived to integrate naturally with the spirit of the building, inviting visitors to rediscover the Torreón through a modern perspective while preserving its essence.

With this new store, Lucciano’s reinforces its commitment to Mar del Plata as a vibrant, year-round city, supporting cultural initiatives and experiences for both locals and visitors.

The Torreón now has new guardians.
Welcome to Il Maestro’s Kingdom.